That’s Mark Cuban’s answer when asked why he is paying all hourly employees their regular wages despite his Mavericks Arena being closed along with the entire NBA due to the coronavirus.
“It’s not going to cost me nearly as much as it would cost the hourly employees to go without,” the Dallas Mavericks owner, Shark Tank investor, and serial entrepreneur said.
On the latest episode of Fortune CEO Alan Murray’s “Leadership Next” podcast, Mark Cuban gets into how and why he is stepping up to help health care workers, small businesses, employees, and the government get through the coronavirus pandemic and resulting economic crash.
As a CEO or entrepreneur, Cuban said that, if you can afford to keep paying your employees, you should, simply because it’s the right thing to do. And if you can’t afford it, prioritize clear communication to explain why you’re taking the steps you are to get to the other side of the crisis.
In the stimulus bill agreed upon early Wednesday morning by the Senate and President Donald Trump, there are provisions for small businesses that Cuban has been keeping up with closely, as he invests in over 150. He said it is every CEO’s responsibility to be up to date on legislation like this in order to usher their company through tough financial times.
“As an entrepreneur, it’s your responsibility to be up to speed,” he said. “Not just to yourself, not just to your bank account, but to each and every one of your employees and stakeholders. It’s your job, nobody else’s.”
He also said he wants the support bill to pass sooner rather than later to perhaps avoid some layoffs, coronavirus cases, and deaths. The bill Trump agreed upon with the Senate isn’t perfect, according to Cuban, but it will do. It now must be passed in both the House and the Senate before it reaches the president’s desk.
“Any deal that ends the bleeding in this particular case and gets money in people’s hands so they feel a little sense of control and stability, that’s a good thing,” he said.
Cuban has also been taking to Twitter recently to voice his opinions on the coronavirus crisis, criticizing companies like 3M, which produces the N95 respirator masks that have been in short supply around the world due to the pandemic.
“They could have come out and talked to America about the supply chain, about the industry, about where the masks are going, and how we’re going to get through this,” he said. “Instead they were silent besides saying ‘we’re making as many masks as we can.’ To me that’s just wrong.”
He said that the lack of information perpetuated by 3M leads to price gouging, which is being seen globally as hospitals and consumers alike frantically search for masks.
On top of paying Mavericks Arena workers, staying informed for his businesses and employees, and voicing his opinions on the crisis, Cuban has also been working with the Small Business Administration and helping Dallas-area first responders along with Mavericks players.
When Murray asks him why he feels compelled to do these things on top of his many day jobs, Cuban asks “why wouldn’t I? If I can contribute, if I can help, if I can set an example, why wouldn’t I?”
As he focuses on righting whatever COVID-19-caused injustices that he can, he said that getting the Mavericks Arena seats filled for games is pretty low on the totem pole. He does hope to have games played in empty arenas, available to stream, by mid-May or June, though.
“Right now we need sports. We need sports really, really bad,” he said. “We have nothing to cheer for. We have nothing to rally for, we have no communal excitement that we can all get behind our team, so even if we play in front of nobody but the games are on tv and we stream them, the energy and the excitement and the release and the cheering, that’ll serve such a unique purpose that only sports can serve.”
More must-read stories from Fortune:
—Coronavirus economic relief proposals are overlooking the 57 million self-employed
—The workers the U.S. government deems “essential” amid the coronavirus pandemic
—Italy’s only ventilator maker works round the clock (and at cost) in coronavirus fight
—Which stores are open—and closed—during the coronavirus pandemic in the U.S.?
—Listen to Leadership Next, a Fortune podcast examining the evolving role of CEO
—WATCH: The greatest designs of modern times
Subscribe to Outbreak, a daily newsletter roundup of stories on the coronavirus pandemic and its impact on global business. It’s free to get it in your inbox.