The HVAC business in the United States has experienced unprecedented growth in recent years. Innovative new products, government-backed tax breaks, and a renewed focus on indoor air quality and energy conservation are some of the key factors contributing to this growth.
In addition to these factors, consumers use the Internet to educate themselves about HVAC-related purchasing decisions. They research different products and use social media to talk to other consumers before they make a purchase decision.
As an HVAC business owner, the increasing use of social media by your customers and potential customers has opened up many opportunities for you. You can use social media to do research as well as generate leaders.
In terms of research, you can use social media websites to find out the following:
- What your current customers are saying about you.
- How people perceive your competitors.
- The types of offers your competitors are offering.
- Who are your potential customers?
- What your potential customers are looking for in a new HVAC system and after-sales service.
- How to reach potential customers.
The information you collect from your research is very important. While it may take time to get more information about your customers and competitors, the knowledge you gain can be used to create more effective messages for your traditional and online advertising.
For example, if you see a lot of people looking for the right after-sales service, you have the opportunity to reach them with an effective service coupon that not only meets their needs, but also beats your competitors’ offerings.
Once you’ve gathered all the information you need and are ready to start lead generation, you can use a number of resources to reach your target audience. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Some of them are as follows:
Online coupon sites like Groupon.com and LivingSocial.com:
These sites have a large following and displaying your business on these sites can help you generate lots of leads at low cost. Since these sites promote themselves so well, you don’t need to put any additional effort into promoting your offerings.
Coupons on local newspaper, radio, and television websites: Local media websites have recently started promoting many local businesses due to tough economic times and the tendency of consumers to look for deals online.
Facebook and Twitter:
Use your Facebook and Twitter networks to promote special offers. A good offer can go viral very quickly.
Your own website:
Make special offers stand out on the homepage of your website. Most of the time, your site visitors already know what they want. Making the offer more visible only helps them make a quicker decision to use your service.
Yahoo and Google Local:
Both Yahoo and Google Local are very popular sites to register your business. Most people looking for services related to your business will go to one of these sites and do a search. If your business listing appears, it will drive more traffic to your site, where they can see special offers.
As you provide services to more people, try to collect their email addresses. Then, email them a special offer once a month. In the email, you can ask them to pass the offer on to their family and friends. However, don’t email them more than once a month. You don’t want to be blacklisted. Another good way to collect email addresses is to have a registration form on your website. Ask people to sign up to receive monthly special offers.
If you do a search, you will find a number of blogs, forums, and websites for your local area. These sites are very popular and people tend to talk about local businesses and special offers. Make a list of these sites and see how you can promote yourself there. Some websites will promote you for free while others may charge a nominal fee.
Craigslist and Backpage:
These two sites are very popular for local deals. They are free to use. Post your special offers here about twice a week.
It is very important that you keep track of all your social media offerings. Try to promote one offer at a time so that it is easy for your business to track it. If you keep track of all your offers on a regular basis, you will soon have a list of sites that are more effective than the rest. Then, you can focus your efforts on the site.
Offer: Another important thing you need to keep in mind is how you structure your offer. Make offers relevant to the season and what people are looking for. You should also include a phone number and expiration date on all of your coupons.
Using this method, you can reinvigorate your online advertising efforts and continue to generate leads for your business more efficiently. The HVAC business is highly competitive but if you are organized and willing to use online marketing efficiently, you will see high returns at low costs.